We deliver marketing workshops to help you deliver effective marketing strategies

  • marketing strategy and planning
  • knowledge of your audience
  • customer journeys
  • proposition development
  • message hierarchy
  • effective channels
  • creative development and execution
  • results analysis
  • presentation skills

Our programme of 4 workshops will help you create an effective marketing strategy.

Our workshops are approximately 2 hours long and delivered online. We don’t ramble on about ourselves or try to sell you anything. It’s an interactive workshop, but “introvert” friendly too. We focus on your business but include everyone at the workshop to embrace different experiences and approaches.

Select an individual workshop for £79 + VAT.

Or to get the most out of the marketing workshop series add all four to your basket and receive a 12% discount

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Workshop 1

Who are your customers?

To develop an effective marketing plan you first need to understand your customers.

  • Find out how to understand and define your existing customers
  • place them in a preferred hierarchy
Workshop 2

Understanding your customer journey

  • How to move your customer from ‘ZMOT’ to advocacy
  • How to map your customer journey
  • Identify pain points
  • Opportunities for ‘surprise and delight’
Workshop 3

What messages are meaningful to your customers?

  • How to create messages that articulate your product/service
  • Messages that speak to your audience
  • Appropriate channels
Workshop 4

Writing a marketing plan

  • Understand what you need to write an effective marketing plan
  • How to develop a marketing activity plan
  • Set KPIs (key performance indicators)
  • Review and analyse results
  • How to keep a programme of activity ongoing

Need to kickstart your marketing plans?

If you’re looking to talk about your individual needs, we deliver 1:1 mentoring sessions. You don’t need to sign up for endless sessions but pay as you go.

Looking for marketing support?

If you feel like your workplace can do with some joined up marketing thinking or would benefit from a workshop focused on your business, we can deliver that too.

Who are We Are Marketing?

We are...

Just that, all things marketing.

  • 30 years’ experience in financial services, charity, not for profit and retail sectors.
  • Across B2I, B2B, B2B2C and B2C
  • 30+ Industry Awards, including DMA Award - Excellence in Working Practices
  • Chair of the DMA Awards and member of the DMA Awards Committee for over 15 years, Honorary Life Patron of the IDM
  • Mentor and Coach to University Students, Patron of the Graham Robertson Trust, Advisor to the Big Book Crit, Member of the Heritage Lottery Fund Project Advisory Group

Want to chat more? CALL HEATHER 07976 266101

I attended an online marketing course lead by Heather and would highly recommend any course presented by her. I’ve attended a few online courses during lockdown and this one was by far the most beneficial for me, using an innovative interactive tool that kept the attendees engaged throughout. content was concise and easily understood, held over an ideal timescale.

Chloe

Heather is a rare talent. An industry beacon, there's no business or customer challenge that Heather can't take on. And with a drive and fervour that's totally contagious, backed up by sound judgement and a tangible plan of actions.

Judith

Heather is one of the smartest marketeers around. Calm, experienced and solution centric, she thoroughly and forensically assesses a problem and gets to its heart quicker than most.

Cordell

I was recently lucky enough to benefit from a 1:1 session with her. Heather is extremely knowledgeable in her field. She has a lot of experience and a desire to help others which was inspired confidence and made me trust her. Heather is also pragmatic and has a good sense of humour. I have no hesitation in recommending Heather to anyone who is looking for marketing support. Contact her to discuss your needs, you won't regret it.

Jo

I attended a 1:1 session ran by Heather. Her marketing knowledge was presented so well. The level of detail was really insightful and gave me the tools I needed to help me in my role.
Sometimes the concept of marketing can seem overwhelming, but she helped to break it down and define a clear process.

Lisa

Following recent engagements with Heather we enjoyed the insightful forward-thinking approach and contribution towards our business direction and planning. Heather has set us on a positive and progressive course with clearer understanding and outcomes

Rory

We had the most inspirational few hours with Heather and her team, coming away fuelled with excitement and positivity for the future of our venture. Heather has such a strong passion for her subject and her enthusiasm is addictive!

Dan